Vision & Goals
Our company will grow to a global small giant creating a new paradigm in the cosmetics market.
Main values
Excellency
We provide the best service,
product, and price,
and try to exceed customers’
expectations at all times.
Trust
We offer quality services to customers in order to let them trust our knowledge
and professionalism and know them our pride.
Respect
We respect each other’s differences, maintain our dignity, recognize values, and express mutual respect to all customers regardless of their status, state, and necessity.
Teamwork
We strive to achieve common objectives successfully in effective communication.
Environmental
We make our effort to protect the environment by minimizing pollution arising in the course of product, and using easy-to-recycle packaging materials.
Goals
We provide excellent customer support services, reasonable prices, and quality cosmetic products.
We focus on quality control and continuous and efficient operation.
We develop the ability to offer customized services to customers.
Vision
OEM System
[Original Equipment Manufacturing System]
The LK Co., Ltd. has excellent R&D human resources and secures great production technology. Its vision is to develop the products that meet customers’ needs and manufacture and supply the labelled finished- products.
HEEYEON&CHA-i
[Independent cosmetic brand]
The LK Co., Ltd. has been developing HEEYEON&CHA-i brand products containing natural ingredients since the company began to be interested in natural cosmetics. In addition, the company has been developing HEEYEON&CHA-i recipe to provide stable and improved application and maximize product efficacy.
ODM System
[Original Development Manufacturing System]
Based on the ability to design and develop high-quality cosmetics, The LK Co., Ltd. develops and supplies products in order for a seller with a distribution network to maximize its corporate competitiveness in market.
Long term
• Expand a range of exports through product diversification, and create added values and increase sales through the premium products manufactured along with the development of the technologies to extract natural and effective ingredients and advance product types
• Grow to a global small giant creating a new paradigm in the cosmetics market by establishing the strategy for global business of cosmetics and developing differentiated technologies
Mid term
• Secure a stable distribution network in cooperation with local partners, release follow-up models by understanding local consumers’ needs, and increase export sales by supplying various kinds of products
• Diversify export countries, and creating and increasing stable export sales by advancing into emerging markets with export potential around first-access markets
• Make direct production by establishing a factory
Short term
• Lay the foundation for exports by acquiring local certifications of cosmetics in order to enter in first-access markets (Chinese and ASEAN markets including Vietnamese market)
• Develop new products for foreign and domestic markets
• Implement stable market entrance and sales through country-by-country foreign market consulting and marketing activities
• Strictly manage brands and prices and improve the images of products and our company in consideration of the characteristics of ASEAN markets where a lot of similar and copy products are found
